Global media brand Disney is the most authentic brand in the world, according to a report from communications company Cohn & Wolfe.
Consumers rated more than 1,600 brands on the three key attributes that make up authenticity. The report found that consumer cynicism is currently high globally, with four out of five consumers stating that brands are not “open and honest.”
Only 7% of those surveyed in the UK, France, and Germany described brands as “open and honest.”
Contributed By Sonia Narula