Lenovo Group has emerged as the 3rd largest smartphone brand in India, according to IDC’s Asia Pacific Quarterly Mobile Phone Tracker, CY Q4 2015 (February 2016 release), with a market share of 11.6 per cent. Lenovo Group grew by an astounding 97 per cent by volume in 2015 as compared to last year.
Lenovo’s continuous focus on introducing value offerings through its dual brand strategy has helped it register a healthy 10.8 per cent sequential growth in shipments.
Lenovo’s sub-brands – Moto and Vibe – have been effectively positioned in the market with Vibe offering best technology for money and the aspirational Moto offering premium features and consumer experience.
Contributed By Sonia Narula