Feb 112016

tourism Australia

Tourism Australia’s sustained marketing efforts have improved Australia’s consideration among potential long-haul Indian travelers, so much so that India is now the 8th largest inbound visitor market for the destination.

A recent consumer demand project conducted by Tourism Australia, and the forward booking trend seen by leading travel agents in the market, has revealed Australia to be the preferred destination for Indians for the upcoming summer season.

The research findings reflected Australia as having the highest destination brand index (DBI) among Indians, with an overall score of 100.

Contributed By Sonia Narula

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