Feb 022016
 

Disney most powerful brand

The record-breaking success of the latest Star Wars franchise has seen Disney becomes the world’s most powerful brand for 2016, taking over the top spot from Lego.

The latest Brand Finance report on the world’s most powerful and valuable brands found Walt Disney leapt 23 spots to number one in the past year with a brand value of US$31.7 billion. Rounding out the top five most powerful brands globally were Lego (US$4.5bn), L’Oreal (US$14.99bn), PricewaterhouseCoopers (US$18.6bn) and McKinsey (US$4.9bn).

Contributed By Sonia Narula

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