Jan 112016

Aam Aadmi Party

Though it is hard to digest but it’s true – Arvind Kejriwal’s Aam Aadmi Party (AAP) was the most hated political party in India in the bygone year 2015.

As per ‘The Goonj India Index 2015: Delhi’s ruling party (AAP) topped the list with a score of 1.45 GPM where 1 GPM is equal to an estimated reach of 100K on digital media.

AAP was closely followed by the Indian National Congress with a score of 1.35 GPM. With a score of 1.33 GPM, Uddhav Thackeray-led Shiv Sena came third on the list and its ally BJP, which is currently ruling at the Centre, was the fourth most hated party with a score of 0.27 GPM.

Contributed By Sonia Narula

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