According to the report, the growth was driven by India’s mobile-first apps such as Flipkart and Paytm, with Amazon completing the top three. The report attributes first time smartphone users across India for such phenomenal growth in retail apps.
Another interesting trend the report reveals that six out of the top 10 retail apps have a mobile-first retail strategy. Although apps like Flipkart offer their mobile web versions for users, both apps offer significant deals and savings for shoppers when making transactions on mobile.
Contributed By Sonia Narula