Dec 072015

India Ad Market

With a few weeks left for 2016 to move into, forecasts for upcoming trends and changes in the industry for the coming year have started pouring in persistently.

Based on a world-wide survey, focusing 73 countries, the report says that nearly 62 countries experienced a growth in ad revenue this year. However, eleven – including Russia, Finland, France, Greece, Peru and Singapore – suffered a cut.

In that context advertising spending grew by +16.3% in 2015 to 487 billion rupees (approx. $8 billion) allowing India to become the 12th biggest ad market in the world at the expense of Russia.

Contributed By Sonia Narula

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