With a few weeks left for 2016 to move into, forecasts for upcoming trends and changes in the industry for the coming year have started pouring in persistently.
Based on a world-wide survey, focusing 73 countries, the report says that nearly 62 countries experienced a growth in ad revenue this year. However, eleven – including Russia, Finland, France, Greece, Peru and Singapore – suffered a cut.
In that context advertising spending grew by +16.3% in 2015 to 487 billion rupees (approx. $8 billion) allowing India to become the 12th biggest ad market in the world at the expense of Russia.
Contributed By Sonia Narula