Indian women are spending big on morning after pills.
According to recently released data from Euromonitor International, India’s market for emergency contraceptives jumped 88% to $104.4 million (Rs 667 crore) between 2009 and 2014, ranking the country third in the world after the US and China. Together, these three countries accounted for about 73% of global emergency contraceptive sales.
India is among the fastest-growing markets for these contraceptives, with a compound annual growth rate (CAGR) of 13.4% between 2009 and 2014, according to the market research firm.
Contributed By Sonia Narula