Aug 082015

largest market for morning after pills

Indian women are spending big on morning after pills.

According to recently released data from Euromonitor International, India’s market for emergency contraceptives jumped 88% to $104.4 million (Rs 667 crore) between 2009 and 2014, ranking the country third in the world after the US and China. Together, these three countries accounted for about 73% of global emergency contraceptive sales.

India is among the fastest-growing markets for these contraceptives, with a compound annual growth rate (CAGR) of 13.4% between 2009 and 2014, according to the market research firm.

Contributed By Sonia Narula

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