Why are people interested in listening to gossip about others’ achievements and failures? To promote self-reflection and growth.
According to a study, listening to gossip may actually help individuals adapt to a particular social environment.
To measure the self-improvement, self-promotion and self-protection value of the gossip. On the other hand, women who receive negative gossip experience higher self-protection concerns, possibly because they believe they might experience a similar fate as the person being the target of the gossip.
Contributed By Sonia Narula