This may seem like an anti-climax. India can be a tough market for Android One smartphones, says IDC
Google’s Android One handsets were launched with great promises by not just Google, but also the companies that collaborated with the search giant and came out with inexpensive handsets. At least three Indian smartphone makers launched three handsets in the market a few months ago. Though the Android One handsets have been advertized more than any other handset launched by the three companies, but they have failed to get the sort of response that was expected from them.
The Android One handsets were expected to be an instant success and their manufacturers were expected to make huge profits on the ‘exceptional’ handsets that they had come out with. They also got good reviews and Micromax’s Android One handset was called the best handset that the company had ever launched.