Apple (AAPL) and Google (GOOGL) are the most valuable brands in the world. That’s according to Interbrand’s Best Global Brands Report. Apple’s brand is valued at $118.9 billion dollars, according to the report. That’s a 21% increase from last year. The Google brand value exceeded $107 billion.
Coca-cola (KO), IBM (IBM) and Microsoft (MSFT) rounded out the top five. Four of the top ten companies are technology brands. Samsung came in #8 with a brand value of $45 billion. That’s up 15% from last year.
Interbrand determines the rankings by looking at the financial performance of the product or service associated with the brand.
Contributed By Sonia Narula