Interbrand’s 2014 Best Global Brands rankings, published today, deem the Japanese company the world’s most powerful and valuable car brand and the eighth most important brand across all business categories.
The latest rankings, announced today, are based on three criteria: the financial performance of the branded product or service; how that brand influences consumer choice; and how able the brand is to demand a premium price. All of which gives Toyota a brand value of US$42.39 billion (RM137.49 billion), significantly more than Mercedes-Benz, ranked in second place.
The third most valuable automobile brand is BMW, with Honda and Volkswagen making up the top 5.
Contributed By Neha