Oct 032014

Baileys Irish Cream

Baileys remains one of the most popular duty-free spirits in the world despite seeing a 3.6 per cent decline in sales last year.

Baileys Irish Cream is ranked as the sixth-best selling duty-free brand globally with volumes of 673,000, down from 698,000 a year earlier. Volumes have declined by 1.1 per cent since 2008 when Baileys was the third-best selling duty-free spirit in the world.

Jameson is now in 11th place in the top fifty duty-free brand table, a rise of four places since 2009. Bushmills is in 44th place, up from 64th place five years ago, while Tullamore Dew has climbed 9 places to 47th over the same period.

Contributed By Sonia Narula

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