Apr 262013

Pepsi Atom, in India

New Delhi: Beverages and snacks major PepsiCo India today expanded its cola portfolio in the country with the launch of Pepsi Atom, and has roped in Bollywood actor Sushant Singh Rajput as its brand ambassador.

Pepsi Atom is the second mainstream cola from the company in the country, after the company’s flagship brand, Pepsi, PepsiCo India said in a statement.

“Created for the Indian market, in collaboration with PepsiCo’s global innovation team, it is a result of extensive flavour development and consumer testing in the country,” it added.

Commenting on the development, PepsiCo India CEO, (beverages) Gautham Mukkavilli said that it is of great significance that a second mainstream cola from the PepsiCo portfolio has been developed for the Indian consumer.

“India-centric innovation or ‘Indo-vation’ is a key growth driver for our business. It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment,” he added.

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