Twitter is no longer the biggest messaging platform in the world, as WhatsApp, a cross-platform messaging app, has now taken the lead in that category, according to a new report.
WhatsApp CEO Jan Koum has this thing to say about it: “WhatsApp is now bigger than Twitter with 200 million monthly active users. The company daily processes 8 billion inbound messages and 12 billion outbound.”
WhatsApp currently charges just a dollar a year for the service with no annoying and intrusive ads, and referring to that Koum said, “If we did something besides that it would just get in the way. We want a great product and great user experience. There are plenty of businesses that don’t use advertising. We want to be one of them.”
Koum also said “We do have a manifesto opposing advertising. We’re proud of that. Who likes advertising? We’re so bombarded with ads so much in our daily lives and we felt that smartphones aren’t the place for that. You don’t want to be interrupted by ads when you’re chatting with your loved ones.”