Oct 012012

NEW DELHI: State owned mobile phone company Bharat Sanchar Nigam Limited announced a slew of offers for consumers on its 12th anniversary. Beginning this month, more than 125 million BSNL subscribers will be able to benefit from extra talk time, 20% discount on 3G cards, special data offers for students, bundled tablets and value for money CDMA schemes.

BSNL chairman and managing director RK Upadhyay Monday said the public sector telco will also launch a comprehensive range of cloud services from November including desktop as a service, servers for on demand computer power, cloud storage, elastic file storage, backup and recovery, hosted exchange for mails, security services, video conferencing and software as a service.

Next month, BSNL also plans to launch a loyalty programme for landline and broadband customers. At the same time, the telco plans to issue a single bill to corporate customers and provide post-paid bill payment through its retailers to make bill payment more comfortable.

Customers will get 20% extra usage on to-up vouchers of Rs 200, Rs 500, Rs 1000 and Rs 6000 under prepaid GSM services for a week starting today. The company is focusing extensively on 3G and will offer 20% off on 7.2 Mbps data card and reduced price of 3G data vouchers by 20%. This means that 1250 MB of data will be offered at Rs 225 and 2500 MB of data at Rs 360.

From Monday till next three months, BSNL willl offer 1500 MB of data at Rs 120 and 7000 MB of data at Rs 599 for the youth and students that has certain night usage stipulation.

For CDMA customers, BSNL plans to offer unlimited calls on local and STD to any network at Rs 650 and Rs 850 respectively, for a month.

Customers will also get free games and music on demand with every new broadband connection registered from 1st October to 31st December 2012. Installation charges, security deposit on broadband modems will be waived off.

BSNL has also forged r everse bundling arrangements with Fitech and Terracom for tablets besides the existing tie up with Pantel, which would allow it to offer affordable tablets to students along with certain packages. For instance, while buying Penta T-Pad 703C at Rs 7499 customers will get one BSNL data card worth Rs 1600 and three months rental worth Rs 1500 free on a postpaid plan of rental of Rs 500.

Twelve years ago, BSNL became a state owned mobile phone company with 28 million fixed line customers from a Central government department that looked after telecom services.

BSNL was the first to offer Internet in 2000 followed by voice mobile services two years later, broadband in 2005 and then high speed data and mobile services or 3G in 2010 and Wimax 4G data services last year and now has an overall customer base of more than 125 million. BSNL leads the market in fixed lines and broadband services and is known to have the maximum coverage across the country including remote areas.


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